People use keywords to find solutions when conducting research online. So if your content successfully gets in front of our audience as they conduct searches, you stand to gain more traffic. Conducting keyword research has many benefits, the most popular reasons being:

Elements of Keyword Research

There are three main elements to pay attention to when conducting keyword research.

Relevance

Google ranks content for relevance. That is where the concept of search intent comes in. Your content will only rank for a keyword if it meets the searchers’ needs. In addition, your content must be the best resource for the query. After all, why would Google rank your content higher if it provides less value than other content that exists on the web?

Authority

Google will provide more weight to sources it deems authoritative. That means you must do all you can to become an authoritative source by enriching your site with helpful, informative content and promoting that content to earn social signals and backlinks. If you’re not seen as authoritative in the space, or if a keyword’s SERPs are loaded with rich sources you can’t compete with (like Forbes or The Mayo Clinic), you have a lower chance of ranking unless your content is exceptional.

Volume

You may end up ranking on the first page for a specific keyword, but if no one ever searches for it, it will not result in traffic to your site—kind of like setting up shop in a ghost town.

Volume is measured by MSV (monthly search volume), which means the number of times the keyword is searched per month across all audiences.

The Benefits of Keyword Analysis::

An Engaged Audience.

You want to create content that is interesting to your clients and prospects. Keyword research will help you figure out what your audience is looking for. Then you can write or create content around that. The content can be blogs, videos, eBooks, white papers, infographics, or other information. The key is your prospects want to learn about it.

Increased Conversion.

If you are creating content your prospects find attractive; they will want to learn more. But how do you know if your content is reaching the right audience? After ranking for the keywords you researched, check your Google Analytics. The statistics will help you see if website visitors are viewing or downloading the content. They should stay on the page and visit other website pages. If not, then that key phrase may not be quite right.

Marketing Trends insight.

Effective keyword research can provide insights into current marketing trends and help you center your content on relevant topics and keywords your audience is searching for.

Traffic Growth

When you identify the best relevant keywords for the content you publish, the higher your rank in search engine results — the more traffic you’ll attract to your website.

Customer Acquisition

If your business has content that other business professionals are looking for, you can meet their needs and provide them with a call to action that will lead them into the buyer journey from the awareness stage to the point of purchase.

Place Keywords in the Right Spot.

After you identify your ideal keywords, you need to put the keywords in suitable locations. (This will have a significant effect on your organic search ranking.) Make sure your chosen keyword is not only mentioned in your content. Keywords should also be placed in your page title, alt text, URL, and anchor text. That helps the search engine match the keyword to your content.

Our goal is to get you on that first page! We all know that most people never even look past the first page of search results. So take time to do the keyword research. It will help you learn what will attract your audience’s attention.

Increase Your Rankings and Get Discovered More Online

The largest benefit of keyword research is it can help your company or organization break into new markets. It also strengthens your visibility and defines content that centers around the main page content. You may be wondering, how do we conduct our keyword research? We use a combination of tools to pick the best keyword for your industry.

At Local Magnetic Marketing, we are more than a client; We are an extension of your team and create a lasting friendship. We can build a great website, implement and develop a targeted SEO strategy, and apply our superior SEO services to your site. We look to encompass all pieces of the SEO optimization puzzle. And aim to supply each client with a sound, well-thought-out strategy to increase visibility for years to come. Our SEO Agency does professional SEO services that push the envelope for all our clients.

Search Engine Optimization Services

Local SEO

Statistics show that 64 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or My Business (GMB) optimization and attract high-intent customers.

We optimize your GMB profile and manage your online reputation to grow your local following.

On-Page SEO

Enhance your online visibility and earn high-quality traffic. We will ensure our SEO services are aligned with search engine’s best practices to boost your website’s trustworthiness.

Our SEO experts publish unique, value-rich content, optimize your pages and photos and utilize high-resolution images.

Off-Page SEO

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Allos us to help you demonstrate your industry expertise.

We leverage social media marketing, link building, and influencer marketing to generate qualified links and positive ratings.

Keyword Research & Strategy

We will work with you to understand your niche and boost your ranking for specific search terms.

Our team will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research that makes the most sense for your website.

eCommerce SEO

SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic.

Franchise SEO

Supercharge your franchise marketing efforts with our SEO services for multiple-location businesses.

The strategies can differ depending on whether you want to promote the corporate brand, your franchise locations, or even franchise development.