Strategies for Improving Franchise SEO

List your different locations in Google Maps:

One of the easiest ways to find a storefront today is to search for it on Google. The search engine provides a map of options and lets users get GPS directions to the one they choose within a few clicks.

If your locations don’t yet appear in Google’s map results, you need to register them using Google Business Profile. Registering for Google Business Profile (formerly known as Google My Business) is easy – visit their website and follow the step-by-step instructions.

List each of your franchise locations on Yelp:

Yelp is one of the most trusted review sites among consumers.

Many people use it to search for businesses and determine which one is the best option for their needs based on user-submitted photos and reviews. Depending on the industry, it also provides users with hours, contact information, and other details like products and menus.

Use location-based keywords in website content:

One of the most effective ways to improve your visibility in local search results is to include location-based keywords on your pages.

For example, if you’re a restaurant based in Brea, CA, you’ll want to include the phrase “restaurant in Brea, CA” in essential elements like title tags, headings, and page content.

Choose between a microsite or corporate website:

If you work in the corporate office of a franchise, you should be sure to list each of your locations on your website. You can create a “locations” page with each storefront’s address, phone number, hours, and other contact information.

Also include an interactive map of all your locations so that users can find the one closest to them and see your other locations.

In addition, you may consider creating multiple websites if you run single or multiple locations. That will allow you to create content specific to your location’s products and services while ranking for longtail keywords that are exact to your site.

Use consistent branding for all franchise locations

Some franchises make a mistake when performing local SEO, deviating from established branding. Major franchises are easily identified by colors, logos, and brand identity. If you don’t stick with this established branding, you can confuse customers and deter them from visiting your location.

Encourage customers to leave reviews for different locations

Online reviews are critical. 84% of people trust online reviews as much as personal recommendations. So, if your storefront has no reviews, potential customers will wonder why.

Add location-specific schema to franchise locations.

Most Common challenges That Come With Franchise SEO:

Duplicate content:

You must have original content on your website. If your site features a significant amount of content from another website, like a fellow franchise location, it can cause your local franchise SEO to fail.

Outdated NAP:

Ensure your franchise provides your name, address, and phone number. Do not use your corporate contact information if you’re promoting a location. Provide users with the information they want: yours.

Unnecessary interlinking:

Make every internal link (or a link to another page on your website) count. If you excessively or unnecessarily link to internal pages, it can send a negative signal and prevent you from appearing on page one of search results.

If you’re looking to build a successful Franchise SEO strategy for your business, professional SEO services can help. They’re precious if your team doesn’t have the time to manage your online presence, as search can help bring a massive number of customers (and revenue) to your location.

Increase Your Rankings and Get Discovered More Online

Franchisees are the public face of the corporate and, as such, need to take steps to attract customers locally to set themselves apart from the competition. So, whether you work in the corporate office of a franchise brand or own a specific location, local franchise SEO is essential for reaching customers and generating sales. Our SEO services do just that!

At Local Magnetic Marketing, we are more than a client; We are an extension of your team and create a lasting friendship. We can build a great website, implement and develop a targeted SEO strategy, and apply our superior SEO services to your site. We look to encompass all pieces of the SEO optimization puzzle. And aim to supply each client with a sound, well-thought-out strategy to increase visibility for years to come. Our SEO Agency does professional SEO services that push the envelope for all our clients.

Search Engine Optimization Services

Local SEO

Statistics show that 64 percent of customers search for local businesses online. Improve your company’s local SEO rankings with Google Business Profile or My Business (GMB) optimization and attract high-intent customers.

We optimize your GMB profile and manage your online reputation to grow your local following.

On-Page SEO

Enhance your online visibility and earn high-quality traffic. We will ensure our SEO services are aligned with search engine’s best practices to boost your website’s trustworthiness.

Our SEO experts publish unique, value-rich content, optimize your pages and photos and utilize high-resolution images.

Off-Page SEO

Off-page optimization is crucial in establishing brand credibility and increasing online exposure. Allos us to help you demonstrate your industry expertise.

We leverage social media marketing, link building, and influencer marketing to generate qualified links and positive ratings.

Keyword Research & Strategy

We will work with you to understand your niche and boost your ranking for specific search terms.

Our team will review the keywords your website is currently ranking for, take your keyword wishlist and conduct additional keyword research that makes the most sense for your website.

eCommerce SEO

SEO for e-commerce is a strategy that helps web retailers rank higher in search engine results. A well-designed and optimized website with high-quality content will rank better in search engines such as Google, increasing your store’s visibility and driving traffic.

Franchise SEO

Supercharge your franchise marketing efforts with our SEO services for multiple-location businesses.

The strategies can differ depending on whether you want to promote the corporate brand, your franchise locations, or even franchise development.